Catering to the Indian celebration and wedding wear market, Vedant Fashions Ltd. is one of the leading companies with a wide range of brands in its portfolio. These include category-leader ‘Manyavar’, ‘Mebaz’, ‘Twamev’, ‘Mohey’, and ‘Manthan’. The company has a pan India presence with an extensive product range comprising men’s ethnic wear items such as kurtas, sherwanis, jackets, safa, jutti, and mala. The company operates its business through franchise-owned exclusive brand outlets (EBOs), with the remaining by multi-brand outlets (MBOs), large format stores (LFSs), and online platforms, including its website…
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