Allied Blenders and Distillers (ABD) Limited is one of India’s prominent alcoholic beverage companies. Founded in 1988 by Kishore Chhabria, ABD has grown to become a significant player in the Indian spirits market, known for producing and marketing a variety of alcoholic beverages, including whisky, rum, brandy, and vodka. Strategic Initiatives: Diversification: ABD continues to diversify its product range to cater to evolving consumer preferences and trends. Marketing and Branding: The company invests heavily in marketing and branding to enhance its visibility and market share. Sustainability: ABD is committed to…
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