Affle (India) Limited Incorporated in 2005, is a mobile marketing firm offering Consumer and Enterprise Platforms. The platform is built to mitigate digital ad fraud, assisting consumer privacy expectations, and improve returns on marketing expenses by delivering mobile ads.
The advertising agencies of business-to-consumer (B2C) companies use the consumer platform across different industries. The list of industries includes telecom, fin-tech, e-commerce, retail, FMCG companies, and media.
Affle uses user-intent indicators based on transactional data, marketing attribution, and behavioral signals. Based on such information, the company predicts the likely interest of the user. It keeps on updating the system based on data to improve consumer engagement and enable consumer actions. The company runs the campaigns on a data intelligence basis to drive high volumes at an efficient price.
The company earns revenue from a cost per converted user (CPCU) basis. The conversion can be based on the transaction (purchase a product or service) and consumer acquisition model (acquire a new consumer). Besides, the company also earns revenue by engagement and awareness type advertising.
Affle also provides end-to-end solutions by developing App, offering enterprise platform, assisting offline e-commerce businesses in offline to online commerce. Microsoft has a 6.48% stake in the Singapore based Affle Holdings.
The competitive strengths of the company are:
- A high growth market
- A good track record
- Low-cost business model
- Deep understanding of consumer intent and behaviour
- Global customer base
Affle IPO Details
| Issue Type | Book Built Issue IPO |
| Face Value | ₹10 per equity share |
| IPO Price | ₹740 to ₹745 per equity share |
| Market Lot | 20 Shares |
| Min Order Quantity | 20 Shares |
| Listing At | BSE, NSE |
| BSE Script Code | 542752 |
| NSE Symbol | AFFLE |
| ISIN | INE00WC01019 |
| Issue Size | Aggregating up to ₹459.00 Cr |
| Fresh Issue | Aggregating up to ₹90.00 Cr |
| Offer for Sale | Aggregating up to ₹369.00 Cr |
Affle IPO Tentative Timetable
| PARTICULAR | DATE |
| IPO Open Date | 29-Jul-19 |
| IPO Close Date | 31-Jul-19 |
| Basis of Allotment Date | 5-Aug-19 |
| IPO Listing Date | 8-Aug-19 |
Affle IPO Lot Size
| Application | Lots | Shares | Amount (Cut-off) |
| Minimum | 1 | 20 | ₹14,900 |
| Maximum | 13 | 260 | ₹193,700 |
Company Financials:
| PARTICULAR | 31-Mar-19 | 31-Mar-18 | 31-Mar-17 | 31-Mar-16 | 31-Mar-15 | 31-Mar-14 |
| Total Assets | 935.85 | 580.31 | 486.89 | 539.05 | 288.71 | 141.01 |
| Total Revenue | 1,177.94 | 837.56 | 656.29 | 879.71 | 393.27 | 148.36 |
| Profit After Tax | 166.79 | 88.31 | 3.3 | 23.94 | 22.55 | 12.91 |
Company Promoters:
The promoters of our Company, being Anuj Khanna Sohum and Affle Holdings
Objects of the Issue:
The objects for which the company intends to use the Net Proceeds are as follows:
- Funding the working capital requirements of the Company; and
- General corporate purposes.
Registrar & Company Details
| Company Contact Information | Affle IPO Registrar |
| Affle (India) Limited 312, B-Wing, Kanakia Wallstreet, Andheri Kurla Road, Andheri (East), Mumbai 400 093 Phone: +91 124 4992 914 Email: compliance@affle.com Website: https://www.affle.com/ | KFintech Private Limited Selenium Building, Tower-B, Plot No 31 & 32, Financial District,Nanakramguda, Serilingampally, Rangareddi, Telangana India – 500 032. Phone: 1-800-3454001 Email: einward.ris@karvy.com Website: https://karisma.kfintech.com/ |
